BEHIND THE SCENES
CHILEAN LETTERING ARTIST
Hola! My name is Joy and I've been a full-time lettering artist since 2013.
I am obsessed with pens, letters and I also have a thing for lemon pie.
After a few years of selling physical products in my store and retailers all over the country, I decided to venture into the digital realm and offer fonts, cut files and other resources for creatives.
This studio only started at the end of 2017 with my very first font and has since then grown to host more than 1000+ products.
I love creating products that will help you embellish or make your life easier. If you want to learn a bit more about me inn a personal level just hop to the blog!
The studio was founded in 2010 along with my blog howjoyful.com
Through the years the studio has moved locations a few times, and after being in our storefront for quite some time, I made the hard call to close it, and move the studio back to our house.
So now we are back where it all started, using the same space, but this time I took the time to make it as comfortable as possible so I could work as efficiently as possible.
Font making was in my “to-do” bucket list for years, I have started a bunch of times, I purchased the software, watched tutorials on Youtube, but there always seemed to be something that was more important.
Until I decided to switch the path of my business and ventured into passive income in a quest to free up time so I could enjoy more with my 3 little boys.
That's when I found the “Learn font making” course by my friend Teela. After dedicating a couple of weeks to learn and create my very first font I recover the investment in the course in just a matter of days.
I am a huge advocate for passive income streams for lettering artist and I've written a lot about it in case you are curious.
This is the very first big piece I made for fun back in 2013, it makes me cringe a little bit, but it's so good to look back and see how much this could be improved, I guess I need to make the 2.0 version.
I just started a Youtube Channel where I plan to share tutorials and other videos about lettering calligraphy and some crafts sprinkled along the way!