About

Learn more about your instructor and HowJoyful

What We're All About

We believe that anyone can be creative and create beautiful letters with the right exercise and support. So we are here to share that you don't have to be born with the gift of beautiful writing to venture into Lettering & Calligraphy.

joy kelley
joy kelley signature

Who runs this studio?

Hola! My name is Joy and I've been a full-time lettering artist since 2013. 

I am obsessed with pens, letters and I also have a thing for lemon pie.

After a few years of selling physical products in my store and retailers all over the country, I decided to venture into the digital realm and offer fonts, cut files and other resources for creatives.

This studio only started at the end of 2017 with my very first font and has since then grown to host more than 1000+ products. 

I love creating products that will help you embellish or make your life easier. If you want to learn a bit more about me on a personal level just hop on the blog!

Who We Are

The HowJoyful learn site is a part of the HowJoyful Blog, and HowJoyful LLC, ran by lettering artist Joy Kelley.

While most of the content is personally created by me (Joy Kelley) I do have help in several parts of my business and this is why many times I refer to HowJoyful as “we” =]

My blog, started in 2010 and my freelance lettering business started in 2013. Since then, I've been working on teaching, developing products and working with many businesses in freelance projects as well as licensing.

One of the aspects I enjoy the most is teaching. I've been sharing projects in my blog since it's inception but I have a special place in my heart for in-person workshops because I love the interaction with students.

If you want to learn more about me and what I do, check out this section on my blog.

brush pens

The HowJoyful Studio

The studio was founded in 2010 along with my blog howjoyful.com

Through the years the studio has moved locations a few times, and after being in our storefront for quite some time, I made the hard call to close it, and move the studio back to our house. 

So now we are back where it all started, using the same space, but this time I took the time to make it as comfortable as possible, so I could work as efficiently as possible.

the studio
howjoyful calligraphy studio
font making

Making fonts

Font making was on my “to-do” bucket list for years, I have started a bunch of times, I purchased the software, watched tutorials on YouTube, but they're always seemed to be something that was more important. 

Until I decided to switch the path of my business and ventured into passive income in a quest to free up time so I could enjoy more with my 3 little boys.

That's when I found the “Learn font making” course by my friend Teela. After dedicating a couple of weeks to learn and create my very first font I recover the investment in the course in just a matter of days. 

I am a huge advocate for passive income streams for lettering artists and I've written a lot about it in case you are curious.

An oldie

This is the very first big piece I made for fun back in 2013, it makes me cringe a little bit, but it's so good to look back and see how much this could be improved, I guess I need to make the 2.0 version.

Find my work elsewhere

Along with making my line of physical products at HowJoyfulShop.com and my digital goods on this website, I also sell in different marketplaces and POD (print on demand) sites.

studio paints

Free tutorials

I just started a YouTube Channel where I plan to share tutorials and other videos about lettering calligraphy and some crafts sprinkled along the way!