Get to know a little bit more about how the products are made and the hand behind the letters

Joy Kelley


Joy Kelley from howjoyful

Hola! My name is Joy and I've been a full-time lettering artist since 2013. 

I am obsessed with pens, letters and I also have a thing for lemon pie.

After a few years of selling physical products in my store and retailers all over the country, I decided to venture into the digital realm and offer fonts, cut files and other resources for creatives.

This studio only started at the end of 2017 with my very first font and has since then grown to host more than 1000+ products. 

I love creating products that will help you embellish or make your life easier. If you want to learn a bit more about me inn a personal level just hop to the blog!

Making fonts

Font making was in my “to-do” bucket list for years, I have started a bunch of times, I purchased the software, watched tutorials on Youtube, but there always seemed to be something that was more important. 

Until I decided to switch the path of my business and ventured into passive income in a quest to free up time so I could enjoy more with my 3 little boys.

That's when I found the “Learn font making” course by my friend Teela. After dedicating a couple of weeks to learn and create my very first font I recover the investment in the course in just a matter of days. 

I am a huge advocate for passive income streams for lettering artist and I've written a lot about it in case you are curious.

font making

The office

Pictures of the office and works in progress coming soon


The very first lettered bio I made back in 2013